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Marketing, Social Media, and Digitalization - Infos zum Master
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Studiengang

Marketing, Social Media, and Digitalization


Hochschule

University of Southern Denmark (SDU)


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    Marketing, Social Media, and Digitalization
  • Kurzprofil
  • Studiumsverlauf
  • Karriere
  • Zulassung
  • Impressionen
  • Masterstudiengänge
  • Kontakt

MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark

Due to the erosion of traditional marketing channels, firms more and more invest in social media and digitalization to efficiently get in contact and emotional long-term relationships with their customers nowadays. Thus, organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enable you to become such a leading manager in organizations and thus provides excellent job opportunities.


Mehr Infos zum Studiengang? Besuche die Website!

weiter: Studiumsverlauf »

MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Course Content

The MSc in Economics and Business Administration profile in Marketing, Social Media, and Digitalization offers amongst other courses in social media networks and marketing communication, digital business and marketing, consumer behavior, project management, and competitive strategy. In addition, you get methodological skills in qualitative as well as in quantitative research and you can choose between several electives offered especially for this program such as brand management and marketing strategy as well as electives from other master studies offered at Campus Esbjerg.


The combination of courses in advanced management and marketing, social media, and digitalization qualifies you to manage the development of competences and continuous learning that are necessary survival skills for brands and organizations in an intensified competitive environment.


Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of marketing, social media, and digitalization in organizations. The program focuses on developing intensive know-how skills, i.e. the ability to perform detailed and comprehensive analyses and derive managerial valuable solutions.


The profile runs in eight quarters over two years. Each quarter contains two courses. You will have up to 8 lectures per week. The number of students in the courses allows intensive interaction with the professor, who is lecturing, as well as discussions among the students. This enlarges the size of the active business vocabulary which you can later use in discussing issues related to these fields as a part of your job.


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Kurzprofil

weiter: Karriere »

MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Career

Masters of Science graduates in Economics and Business Administration work within practically all administrative areas in organizations as for example marketing and sales management, human resource management, project management, or innovation management. MScs from the University of Southern Denmark are in general able to find relevant, attractive, and well-paid jobs after they graduate.


There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are take on jobs that include not only management but also leadership.

 

Examples of job titles within the specific field of Marketing, Social Media, and Digitalization are:
 

  • Social media specialist and/or coordinator
  • Brand community manager
  • Digital strategist
  • Brand manager
  • Market researcher

 

Examples of job profiles in general are:
 

  • Marketing coordinator
  • Project manager 
  • Personal assistant for CEO
  • Management consultant
  • Area sales manager
  • Entrepreneur/business developer
  • Product developer
  • University researcher/Professor

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Studiumsverlauf

weiter: Zulassung »

MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Admission

You can apply if you hold a Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
 

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

 

To apply, you have to submit an application via the application portal.


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Karriere

weiter: Impressionen »

Marketing, Social Media, and Digitalization - Impressionen zum Masterstudium


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Zulassung

weiter: Masterstudiengänge »

Übersicht der Masterstudiengänge - University of Southern Denmark (SDU)

  Accounting and Finance
  American studies
  Applied Mathematics
  Biochemistry and molecular biology
  Biology
  Brand Management and Marketing Communication
  Business, language and culture
  Business, language and culture (negot)
  Chemistry
  Comparative Public Policy and Welfare Studies
  Computational biomedicine
  Computer science
  Cultural Sociology
  Economics 
  Economics and Business Administration
  Engineering - Chemistry
  Engineering - Electronics
  Engineering - Environmental Engineering
  Engineering - Innovation and Business
  Engineering - Mechatronics
  Engineering - Operations Management
  Engineering - Physics and Technology
  Engineering - Product Development and Innovation
  Engineering - Robot Systems
  Engineering - Software Engineering
  English Studies
  Environmental and Resource Management
  European Master in Tourism Management (EMTM)
  Finance
  Global Logistics and Supply Chain Management
  Global Marketing and Consumer Culture
  Human Resource Management
  Innovation and Business Development
  International Business and Management
  International Business and Marketing
  International Security and Law
  International Tourism and Leisure Management
  IT Product Design
  Management Accounting
  Market Anthropology
  Marketing, Social Media, and Digitalization
  Mathematics
  Medical chemistry
  Middle East Studies
  Physics
  Public Health
  Sports and Event Management
  Strategy and Organization
  Web Communication Design



Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Impressionen

weiter: Kontakt »

Hochschule

University of Southern Denmark (SDU)


Studienorte: University of Southern Denmark (Esbjerg) Niels Bohrs Vej 9-10
DK-6700 Esbjerg
Dänemark
Region of Southern Denmark
T   +45 6550 1517
E   ema@sdu.dk

« zurück: Masterstudiengänge

Fakten zum Master

Studienort

Esbjerg

Fachrichtung

Kultur- und Gesellschaftswissenschaften, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: keine Angaben

VIELLEICHT AUCH INTERESSANT?

Fakten zum Master

Studienort

Esbjerg

Fachrichtung

Kultur- und Gesellschaftswissenschaften, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: keine Angaben

Master Messen 2018/2019

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