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Global Marketing and Consumer Culture - Infos zum Master
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Studiengang

Global Marketing and Consumer Culture


Hochschule

University of Southern Denmark (SDU)


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    Global Marketing and Consumer Culture
  • Kurzprofil
  • Studiumsverlauf
  • Karriere
  • Masterstudiengänge
  • Kontakt

MSc in Economics and Business Administration - Global Marketing and Consumer Culture

This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe. You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.


Mehr Infos zum Studiengang? Besuche die Website!

weiter: Studiumsverlauf »

MSc in Economics and Business Administration - Global Marketing and Consumer Culture: Structure

The programme focuses on socio-cultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone. You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Kurzprofil

weiter: Karriere »

MSc in Economics and Business Administration - Global Marketing and Consumer Culture: Career

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Studiumsverlauf

weiter: Masterstudiengänge »

Übersicht der Masterstudiengänge - University of Southern Denmark (SDU)

  Accounting and Finance
  American studies
  Applied Mathematics
  Biochemistry and molecular biology
  Biology
  Brand Management and Marketing Communication
  Business, language and culture
  Business, language and culture (negot)
  Chemistry
  Comparative Public Policy and Welfare Studies
  Computational biomedicine
  Computer science
  Cultural Sociology
  Economics 
  Economics and Business Administration
  Engineering - Chemistry
  Engineering - Electronics
  Engineering - Environmental Engineering
  Engineering - Innovation and Business
  Engineering - Mechatronics
  Engineering - Operations Management
  Engineering - Physics and Technology
  Engineering - Product Development and Innovation
  Engineering - Robot Systems
  Engineering - Software Engineering
  English Studies
  Environmental and Resource Management
  European Master in Tourism Management (EMTM)
  Finance
  Global Logistics and Supply Chain Management
  Global Marketing and Consumer Culture
  Human Resource Management
  Innovation and Business Development
  International Business and Management
  International Business and Marketing
  International Security and Law
  International Tourism and Leisure Management
  IT Product Design
  Management Accounting
  Market Anthropology
  Marketing, Social Media, and Digitalization
  Mathematics
  Medical chemistry
  Middle East Studies
  Physics
  Public Health
  Sports and Event Management
  Strategy and Organization
  Web Communication Design



Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Karriere

weiter: Kontakt »

Hochschule

University of Southern Denmark (SDU)


Studienorte: University of Southern Denmark Campusvej 55
DK-5230 Odense
Dänemark
Region of Southern Denmark
T   +45 6550 1000
E   sdu@sdu.dk

« zurück: Masterstudiengänge

Fakten zum Master

Studienort

Odense

Fachrichtung

Kultur- und Gesellschaftswissenschaften, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: keine Angaben

VIELLEICHT AUCH INTERESSANT?

Fakten zum Master

Studienort

Odense

Fachrichtung

Kultur- und Gesellschaftswissenschaften, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: keine Angaben

Master Messen 2018/2019

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