The Branding and Political Leadership master’s programme is designed for students who want to understand how political leadership, strategic communication, and modern branding shape public discourse, elections, and decision-making processes worldwide. The programme explores the intersection of politics, media, public relations, and leadership, providing students with advanced knowledge of political branding, public communication strategies, crisis management, and campaign planning. The strong international curriculum reflects the realities of contemporary politics, where leaders operate in a global, digital, and highly competitive environment.

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The curriculum of Branding and Political Leadership programme emphasizes analytical thinking, leadership development, and strategic communication in modern political systems. During the programme, students gain advanced knowledge and practical skills in:

• political branding and image-building strategies
• political leadership and decision-making processes
• public communication and media relations
• political marketing and election campaign management
• public relations and crisis communication
• political psychology and voter behaviour
• international political communication
• strategic planning in political organizations
• public speaking, negotiation, and persuasion techniques

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Branding and Political Leadership master's programme was created to prepare graduates for leadership roles in complex political and social environments through an interdisciplinary approach that combines political science, branding, leadership studies, media communication, and strategic management, as well as the analysis of global analytical trends and cross cultural communication. It is strongly connected to a practical approach based on real life case studies, political campaign analysis and hands on communication projects. It offers the opportunity to learn from expert academic staff-lecturers with both academic expertise and professional experience in politics, media and strategic consulting.

International career paths

• political advisor or consultant
• campaign manager or political strategist
• public affairs specialist
• communication manager in political institutions
• spokesperson or press officer
• PR and political marketing specialist
• policy advisor
• NGO project manager
• public diplomacy officer
• analyst in think tanks and research institutions

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Main Requirements:

• Legalised Bachelor or Master degree certificate 
• Transcript of grades/supplement from bachelor or master studies (legalisation is optional)
• NAWA Director's Individual Recognition Statement*
• Certificate confirming English language proficiency at B2 level (please add here hiperlink to our webiste: https://international.uni.wroc.pl/en/admission-full-degree-studies/english-language-requirements)
• Passport photocopy or ID card (EU candidates)
• Digital passport size photo

* Mandatory if the Bachelor/Master's diploma is issued in an educational system outside the EU/EFTA/OECD, United Kingdom, Northern Ireland, Ukraine and China, and if it is not an IB or EB diploma or covered by an international agreement.

Please note: Conditional admission is possible without legalisation or the NAWA Director’'s Individual Recognition Statement.

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Branding and Political Leadership - Impressionen zum Masterstudium

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Übersicht der Masterstudiengänge - University of Wroclaw

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Language Preparatory Courses:

We offer pathways to help you meet with language requirements necessary for admission! - Preparatory Courses, accredited by the Ministry of Higher Education at B2 level.

English Language Course: 

Department: English Language Centre
e-mail: elc@uwr.edu.pl
phone: +48 717 989 702
website: https://elc.uwr.edu.pl/courses/english-preparatory-course/

Polish Language Course: 

Department: The school of Polish Language and Culture for Foreigners
e-mail: sjpkc@uwr.edu.pl
phone: +48 71 375 25 70
website: https://sjpkc.uwr.edu.pl/preparatory-polish-language-course/

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Admission and contact information :

Admission system is open from 2nd February 2026 until 31st August 2026 via a link below:

www.international-applications.uni.wroc.pl

Admission Coordination Office at the Faculty of Social Sciences:

ul. Koszarowa 3
50-149 Wroclaw/Poland
study.socialsciences@uwr.edu.pl
+48 71 375 50 98, +48 71 375 52 65, +48 71 375 50 86

Admissions and Promotion Coordination Office

ul. Ku?nicza 34,
50-138 Wroclaw/Poland
study@uwr.edu.pl
+48 71 375 28 77

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