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MSc in Economics and Business Administration
Brand Management and Marketing Communication - Infos zum Master
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Brand Management and Marketing Communication


Hochschule

University of Southern Denmark (SDU)


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    Brand Management and Marketing Communication
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MSc in Economics and Business Administration - Brand Management and Marketing Communication

This programme is offered in English

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.   

 


Mehr Infos zum Studiengang? Besuche die Website!

weiter: Studiumsverlauf »

MSc in Economics and Business Administration - Brand Management and Marketing Communication: Programme structure

Study start 1st September

1st semester

  • Marketing Theory
  • Advanced Marketing Communication
  • Advanced Brand Management

2nd semester

  • Consumption Studies
  • Corporate Communication
  • Market and Communication Ethnography

3rd semester

  • Elective course (max. 30 ECTS)

4th semester

  • Master´s Thesis (30 ECTS)

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Kurzprofil

weiter: Karriere »

MSc in Economics and Business Administration - Brand Management and Marketing Communication: Career Opportunities

The MSc programme in Brand Management and Marketing Communication at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme you are qualified for a job in Denmark or abroad for example:

Brand Management and Marketing Communication: Brand Manager, Product Coordinator


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Studiumsverlauf

weiter: Zulassung »

MSc in Economics and Business Administration - Brand Management and Marketing Communication: Entry requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

 

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

 

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses. Below you can find more information about supplementing your degree.


Please see this page for the specific language requirements.

Further Information


Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Karriere

weiter: Masterstudiengänge »

Übersicht der Masterstudiengänge - University of Southern Denmark (SDU)

  Accounting and Finance
  American studies
  Applied Mathematics
  Biochemistry and molecular biology
  Biology
  Brand Management and Marketing Communication
  Business, language and culture
  Business, language and culture (negot)
  Chemistry
  Comparative Public Policy and Welfare Studies
  Computational biomedicine
  Computer science
  Cultural Sociology
  Economics 
  Economics and Business Administration
  Engineering - Chemistry
  Engineering - Electronics
  Engineering - Environmental Engineering
  Engineering - Innovation and Business
  Engineering - Mechatronics
  Engineering - Operations Management
  Engineering - Physics and Technology
  Engineering - Product Development and Innovation
  Engineering - Robot Systems
  Engineering - Software Engineering
  English Studies
  Environmental and Resource Management
  European Master in Tourism Management (EMTM)
  Finance
  Global Logistics and Supply Chain Management
  Global Marketing and Consumer Culture
  Human Resource Management
  Innovation and Business Development
  International Business and Management
  International Business and Marketing
  International Security and Law
  International Tourism and Leisure Management
  IT Product Design
  Management Accounting
  Market Anthropology
  Marketing, Social Media, and Digitalization
  Mathematics
  Medical chemistry
  Middle East Studies
  Physics
  Public Health
  Sports and Event Management
  Strategy and Organization
  Web Communication Design



Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Zulassung

weiter: Kontakt »

Hochschule

University of Southern Denmark (SDU)


Studienorte: University of Southern Denmark Campusvej 55
DK-5230 Odense
Dänemark
Region of Southern Denmark
T   +45 6550 1000
E   sdu@sdu.dk

« zurück: Masterstudiengänge

Fakten zum Master

Studienort

Odense

Fachrichtung

Medien, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: 8500 EUR / Jahr

VIELLEICHT AUCH INTERESSANT?

Fakten zum Master

Studienort

Odense

Fachrichtung

Medien, Wirtschaft und Management

Abschluss

Master of Science

Unterrichtssprache

Englisch

Studienbeginn

Bewerbungsschluss

anfragen

Studienform

Vollzeit

2 Jahre Studienzeit

Kosten EU: keine Studiengebühren

Kosten Nicht-EU: 8500 EUR / Jahr

Master Messen 2018/2019

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